Notes on ecommerce leadership, Shopify and the systems behind growth.
Writing on the parts of ecommerce that decide whether growth holds: leadership and ownership, Shopify and storefront decisions, merchandising, launches, operations, analytics and customer experience.
Published when there is an operating framework worth writing down, rather than on a schedule.
What Does a Fractional Head of Ecommerce Actually Own?
Where fractional leadership fits, what it should control and when another model is more appropriate.
5 min read
Read the note — What Does a Fractional Head of Ecommerce Actually Own?
When Your Shopify Problem Isn’t Actually a Shopify Problem
How to determine whether a storefront problem requires development, merchandising, UX, operations—or no rebuild at all.
4 min read
Read the note — When Your Shopify Problem Isn’t Actually a Shopify Problem
What 253,000 Orders Reveal About Ecommerce Operations
Lessons from reconstructing the commercial history behind a creator-led ecommerce business.
4 min read
Read the note — What 253,000 Orders Reveal About Ecommerce Operations
The writing comes out of the same work the engagements do. If one of these describes a problem you have, the services pages set out what working on it looks like.
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