Selected Work
Selected operating, ecommerce and implementation work informing how Chroma approaches systems, storefronts and execution — built or directed by Chroma’s principal. The leadership work sits behind these; the case study covers that side.
A cross-section of ecommerce systems, brand architecture, storefront execution, and launch work across consumer hardware, travel goods, hospitality, ingredients, apparel, and creator business.
Streetwear Label & Member Club
Built a commerce experience that combined product releases with an owned member community, integrating the forum directly into the storefront.
Live store. The forum is members-only and sits behind sign-in.
Formulation Ingredients Brand
Organised a complex ingredient catalog into a clearer commerce system, combining product architecture, documentation and storefront UX.
Live storefront — plates carry the client's own mark.
Streetwear Storefront
A Shopify storefront skin and design reference for a streetwear label, built to override rather than fork.
Design reference, not a live store.
Independent Los Angeles Label
Translated a distinct brand system into a Shopify storefront with custom architecture and release-focused merchandising.
Pre-launch — the store is not yet open to the public.
Structured Travel Goods
Product-system positioning, campaign direction and release architecture for a three-format structured travel line.
Pre-launch release page — no sales claims.
Mechanical Keyboard Brand
Premium hardware positioning, ecommerce architecture, product storytelling, and commercial creative direction.
Pre-production — no performance claims.
Multi-Location Dental Practice
Search architecture, editorial governance and a production site for a dental practice operating across three locations.
Healthcare. No outcomes claimed.
Specialty Coffee House
A brand design system and production storefront for an independent specialty coffee house and its merchandise line.
Beauty Creator Portfolio
A single-page commercial portfolio and media kit for a beauty creator, structured for brand buyers.