Structured Travel Goods
Product-system positioning, campaign direction and release architecture for a three-format structured travel line.
Open the live demo — Structured Travel Goods, opens in a new tab
A structured travel line presented as one system rather than three separate products — a protective case for compact objects, a carry format for shorter stays, and full-size checked luggage. The site is built around a release rather than a catalog: a campaign-led opening, a dark specification table comparing the three formats across the scale of movement each is for, construction and interior studies, a materials section, and a private access list in place of a cart. Built on Next.js, with the image pipeline tuned for weight.
- Product System Positioning
- Release Architecture
- Creative Direction
- Front-End Performance
- The dark specification table compares the three formats on one axis: the scale of movement each is for, not volume in litres.
- There is no cart or checkout anywhere in the build. The only conversion action is the private access list.
Next.js
The site is a pre-launch release page rather than a transactional storefront — there is no catalog, cart or checkout, and the only conversion action is an access list. The demo is a static capture of the client's deployed page rather than an anonymized rebuild, so it carries their branding and cannot drift from what shipped. No sales or launch outcomes are claimed.