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Chroma Worldwide

06Consumer HardwareDirected, Built

Mechanical Keyboard Brand

Premium hardware positioning, ecommerce architecture, product storytelling, and commercial creative direction.

Open the live demo — Mechanical Keyboard Brand, opens in a new tab

The landing page hero, pairing a two-line claim with the keyboard photographed at an angle on a dark field.

What I did

Premium hardware positioning paired with ecommerce and landing-page architecture built for conversion. Product storytelling, commercial creative direction, and an AI-assisted image and motion production workflow supported the launch site build.

  • Product Positioning
  • Ecommerce Architecture
  • Creative Direction
  • Website Execution

What to look at in the demo

  • The construction section separates case, plate, switches and keycaps as layers rather than describing them.
  • The in-the-box section is an itemised list rather than a lifestyle shot — it is the part a hardware buyer actually reads.
Open the demo — Mechanical Keyboard Brand, opens in a new tab
  • The landing page hero, setting a two-line claim and an access control against the keyboard photographed at an angle on a dark field.
  • The construction section, showing the keycaps, switches, frame, gasket and shell as five separated layers, each labelled with its material.
  • The in-the-box section, pairing the packed product with an itemised list of what ships with it.

What is and is not claimed

The product is pre-production. No sales or performance outcomes are claimed. The demo is a static capture of the client's deployed page rather than an anonymized rebuild, so it carries their branding and stays current with what shipped.

Growth only matters when the business can hold it.

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