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08Hospitality BrandDirected, Built

Specialty Coffee House

A brand design system and production storefront for an independent specialty coffee house and its merchandise line.

Open the live demo — Specialty Coffee House, opens in a new tab

The homepage hero, setting a three-line positioning statement over the flagship interior.

What I did

An independent specialty coffee house in Southern California, built around chai, community and coffee, with an apparel and objects line under its own studio label. The design system was derived entirely from client-supplied material — their typeface, wordmark and photo library — and carried into a production site covering the drinks programme, the room, hours and location, and the merchandise range.

  • Brand Design System
  • Art Direction
  • Website Execution
  • Merchandise Presentation

What to look at in the demo

  • The whole design system is derived from client-supplied material — their typeface, wordmark and photo library.
  • The drinks programme, the room, hours and the merchandise range sit on one page, because that is how a customer arrives.
  • The homepage hero, setting a three-word positioning line over the flagship interior.
  • The homepage drinks section, listing three signature drinks with their build and size.
  • The merchandise section of the homepage, showing the apparel and objects range.

Growth only matters when the business can hold it.

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