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03Apparel EcommerceDirected, Built

Streetwear Storefront

A Shopify storefront skin and design reference for a streetwear label, built to override rather than fork.

Open the live demo — Streetwear Storefront, opens in a new tab

The entry gate, setting the crosshair mark and a blackletter wordmark on black above a single control into the shop.

What I did

A streetwear storefront built on Shopify's Horizon theme without forking it: the brand layer re-declares Horizon's own custom properties to repaint the theme, and bespoke sections handle only the pages that are genuinely custom. A separate static reference site carries the same design language across the landing page, collection and product detail, so the intended result can be reviewed independently of the store.

  • Shopify Theme Development
  • Design System
  • Storefront Architecture
  • Product Presentation

What to look at in the demo

  • The brand layer re-declares Horizon's own custom properties to repaint the theme instead of forking it.
  • Bespoke sections handle only the pages that are genuinely custom.

Stack

Shopify (Horizon theme) · static design reference

  • The landing page, with the emblem, wordmark and a single Enter Shop control.
  • The collection grid, showing four garments with inventory labels.
  • A product page, with size selection, stock state and fabric detail.

What is and is not claimed

The reference site states on every page that it is a design reference rather than a live store, and that its pricing is placeholder. No sales outcomes are claimed.

Growth only matters when the business can hold it.

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